I've spent 25 years helping organisations and individuals — from universities to startups to authors and founder-led businesses — build marketing that works at their stage and scale.

I started my career in government, then higher education marketing, where I learned that even the most cash-constrained organisations can grow significantly with the right strategy behind them. I've since worked across climate tech, energy, publishing and professional services — always at the intersection of strategy, communications and growth.

What most of my clients have in common: they're genuinely brilliant at what they do and underleveraged in how they market it. They've built expertise the hard way. They just haven't built the business around it yet.

That's the work I do.

I hold a Bachelor of Economics from UWA and a Master of Marketing from UNSW and am a Certified Practising Marketer. I've led teams, managed seven-figure budgets, presented to boards, and written copy that converts. I'm also a five-times published author and the founder of Book Yourself Rich, a Substack publication for experts and authors building authority and income from their ideas.

I'm based in Perth, Western Australia, and work remotely with clients across Australia.

I take on a maximum of three clients at a time. That's not a constraint — it's a commitment to doing the work properly.

And yes — I'm also a book lover. I'm the founder of The Substack Bookstore Network, one of Substack's most trusted discovery ecosystems for independent authors. If that's your world, come find me there too.