You've built the expertise. Now let's build the business around it.

A smiling woman with dark hair tied back, wearing large black glasses, colorful earrings, and a blue top, against a green background.

I'm Fleur Hull — marketing strategist for experts, consultants and authors who are ready to turn what they know into authority, income and influence.

Work with Me - By Application

Your expertise is the product. Most marketing advice ignores that.

You're not selling a widget. You're selling what you know, what you've done, and why clients should trust you over everyone else in your field.

Generic marketing doesn't work for that. Neither does an agency that's never run a professional services business or written a book or built a client base from scratch.

You need someone who understands that your reputation is your marketing — and knows how to build both deliberately.

Services

Fractional CMO

Your dedicated marketing director, without the full-time salary. We work together on a retainer basis — weekly calls, clear strategic direction, and real accountability for building your authority and your pipeline. I become genuinely embedded in your business.

Selective client intake. Currently accepting applications.

Marketing Strategy

Not sure where to start, or ready to reset? I'll build you a complete marketing strategy — positioning, ideal client profile, go-to-market plan and communications framework.

A defined project with clear deliverables you can act on immediately.

Office Hours

Lighter-touch strategic input for experts and founders who need a senior sounding board without a full retainer commitment.

Good if you're at an earlier stage or want to test the relationship before committing.

What this looks like in practice

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    From Zero to Structured in 5 months

    A HR SaaS founder came to me with deep subject matter expertise and minimal marketing infrastructure. We built her positioning, go-to-market strategy, outreach framework and content plan from the ground up. She now has a clear pipeline strategy and the confidence to sell it.

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    Startup named a top global blockchain company

    As Marketing and PR Director at an Australian energy tech startup, I built the brand and PR function from scratch. Within a year, the company was named one of the world's coolest blockchain startups at New York Blockchain Week.

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    Student enrolments more than doubled

    As Marketing Manager at a Perth university, I led the marketing team through four consecutive years of enrolment growth — more than doubling student numbers through repositioning, direct marketing and community engagement.

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    $8m+ in government funding secured

    As Chief of Staff at Australian Catholic University, I led and edited grant submissions that secured more than $8 million in Commonwealth research funding across multiple competitive rounds.

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Results, in Clients’ Words

"Fleur demonstrated exceptional talent in brand development & management, consistently delivering high-quality marketing materials with strong brand cohesion across all platforms. Her ability to craft compelling investor communications and reports was particularly noteworthy."

Louise Edmonds, CEO, Carbon Sync

"Fleur developed and executed our marketing strategies to great effect, and managed our PR footprint across a global footprint. Her positive attitude was unshakeable throughout it all, and I would recommend her services for any role in this domain."

Steve Hoy, CEO, Enosi.Energy

FAQ

  • Submit an application using the form below. Tell me a little about your expertise and business and what you're trying to solve. I read every application personally and respond to every one. If it feels like a good fit, I'll be in touch to arrange a conversation.

  • Every engagement is scoped to the client's needs and stage of business. Retainer arrangements and project fees are discussed during our initial conversation. The best first step is to submit an application.

  • It depends on the type of work. Fractional CMO retainers are ongoing by nature — most clients work with me for a minimum of six months, and many continue well beyond that as their business grows.

    Project-based strategy work is typically four to eight weeks from brief to final deliverable. Book planning and publishing is usually over a longer timeframe.

    Office Hours arrangements are flexible and can be as short as a single session.